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Lori Greiner agreed to invest $250,000 in Ollyball maker VICTURY Sports for an 8.5% stake, according to The Toy Book’s report on the Sept. 30 Shark Tank season premiere. The indoor play ball has sold more than 2 million units, and founder Joe Burke says the product began with a household problem: keeping indoor play from damaging things.
Ollyball maker VICTURY Sports received a $250,000 investment offer from Shark Lori Greiner in exchange for an 8.5% stake, according to The Toy Book’s report on the Sept. 30 season premiere of ABC’s Shark Tank. Founder Joe Burke appeared with his 11-year-old son, Jameson, as the company seeks to grow a product that has already sold more than 2 million units.
The deal is tied to Ollyball Full-Force Indoor Sports, a lightweight ball designed for active play inside the home. The Toy Book reported that Greiner agreed to the proposed investment terms during Burke’s appearance. The report does not provide additional details on whether the offer has since closed or whether the final agreement differs from what was presented on television.
Burke developed the ball after his daughter, Judith, broke something while playing volleyball indoors. After making more than 100 prototypes, he settled on a patented, two-piece design weighing less than an ounce, which the company says is made for full-force indoor play. The product has passed 2 million units sold and is stocked in Target stores nationwide, with sales also listed through Dick’s Sporting Goods, Walmart.com, Amazon, CAMP and TikTok Shop.
VICTURY Sports began with more than $100,000 of Burke’s personal savings, according to The Toy Book. His wife, Ellen Burke, initially handled customer service from the family kitchen and now serves as the company’s chief operating officer. The company is also preparing collaborations with Crayola, Balloon Time and FIVB, the international governing body for volleyball, though the report gives no launch dates or product details.
A Retail-Ready Toy Gets Investor Attention
The reported deal puts a consumer toy with established sales in front of a national television audience and offers VICTURY Sports a possible source of capital for its next growth phase. The company already has broad online distribution and placement in Target stores, so the investment offer arrives after Ollyball has moved beyond an early-stage prototype and into retail markets.
Greiner’s proposed $250,000 for 8.5% also gives viewers a concrete measure of the terms discussed on the show. But the offer alone does not establish that the investment has been completed, nor does it confirm how the company would use the funds. The planned brand collaborations could expand Ollyball’s reach, although their commercial effect will depend on details not included in the report.
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From a Broken Item to Two Million Sales
Ollyball’s origin, as Burke described it to The Toy Book, was a familiar challenge for families: children wanting to play ball indoors and adults telling them not to. His daughter’s indoor volleyball mishap prompted him to work on a ball intended to support energetic play without the same risks associated with a conventional ball. The development process involved more than 100 prototypes before he arrived at the patented design.
The company’s reported track record includes a Toy of the Year award in 2019 from The Toy Association and recognition as a finalist for Product Launch of the Year in The Toy Book’s second annual Pulse of Play Awards, announced months before the television appearance. Ollyball is also sold through retailers in eight countries, according to The Toy Book. Those milestones provide context for the pitch but do not independently establish future demand or the outcome of the proposed investment.
““Going into the Tank with Jameson is something the two of us will never forget.””
— Joe Burke, VICTURY Sports founder, as quoted by The Toy Book
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Investment Closing Details Are Unreported
The Toy Book reports that Greiner agreed to invest $250,000 for an 8.5% stake, but does not say whether the agreement completed after filming or whether its terms changed during follow-up negotiations. Shark Tank offers can be subject to additional review, so the televised agreement should not be treated as confirmation that funds have transferred.
The report also does not explain how VICTURY Sports plans to use any proceeds, provide current revenue or profit figures, or set timelines for the announced collaborations. The stated 2 million units sold is a cumulative sales milestone; no period or comparison baseline is supplied.
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Company Growth Plans Await Details
VICTURY Sports has identified upcoming collaborations with Crayola, Balloon Time and FIVB as part of its next growth efforts. The Toy Book’s report does not give release dates, product descriptions or distribution plans for those projects. Further company announcements would clarify how the partnerships relate to Ollyball and whether the Shark Tank investment has closed.
For now, the clearest confirmed development in the report is the televised offer from Greiner, alongside the company’s existing retail presence and cumulative sales milestone. Updates on the final deal terms and planned collaborations remain the next details to watch.
kids indoor volleyball alternative
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Key Questions
What deal did Ollyball receive on Shark Tank?
According to The Toy Book, Lori Greiner agreed to invest $250,000 for an 8.5% stake in VICTURY Sports, the company behind Ollyball.
Who founded Ollyball?
Joe Burke founded VICTURY Sports and developed Ollyball after his daughter broke something while playing volleyball indoors, according to The Toy Book.
How many Ollyballs have been sold?
The Toy Book reports that Ollyball has sold more than 2 million units. The report does not specify the time period for that cumulative figure.
Where can shoppers buy Ollyball?
The product is stocked in Target stores nationwide and is also available through Dick’s Sporting Goods, Walmart.com, Amazon, CAMP and TikTok Shop, according to the report.
Has the Shark Tank investment been finalized?
The report describes Greiner agreeing to the terms on the show, but does not confirm whether the investment later closed or whether the terms changed.
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