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New York Comic Con’s 20th edition runs Oct. 8-11, 2026, at the Javits Center, with toy and collectibles companies joining a program spanning product presentations, fan panels and industry events. ReedPop is also expanding professional programming and opening selected sessions to general attendees through a new access program.
New York Comic Con’s 20th edition will bring toy and collectibles companies, product presentations and industry events to the Javits Center from Oct. 8-11, 2026, according to the schedule reported by The Toy Book from ReedPop. The lineup includes Hasbro, Bandai Namco, McFarlane Toys, Funko, Kayou and Jazwares, as NYCC combines its fan-facing convention with expanded programming for industry professionals.
The event’s professional schedule begins on Wednesday, Oct. 7, with the third annual NYCC Retailer Day, before the main show floor opens Thursday. The program is set to include publisher presentations, retailer discussions, networking, creator signings and keynotes by Stephanie Phillips and Todd McFarlane. The Toy Book reports that Dark Horse, eBay, Ignition, Universal and Women in Comics Collective are among the other organizations represented.
Industry sessions continue during the convention. On Thursday, ICv2’s program in the River Pavilion is scheduled to feature discussions on comics, manga and digital readership, followed by its presentation of a comics and graphic novel market white paper. Friday’s programming includes sessions on marketing and fandom, a Popcultr Marketing Summit covering subjects including trading cards and live experiences, and a legal masterclass on licensing in media and merchandise.
Fan-facing panels include a Thursday Hasbro presentation on Transformers and G.I. Joe and a Bandai Namco Gundam showcase. Friday’s Tamashii Nations panel is billed as including world-premiere reveals and product announcements. Saturday’s schedule includes a discussion of Hasbro and Skybound’s Energon Universe and a celebration of 30 years of Tamagotchi. These are announced program details; the source does not specify what products will be revealed at the panels.
Toy Business Meets Fan Convention
The schedule shows how NYCC is being positioned not only as a place for fans to see entertainment and collectibles presentations, but also as a venue for retailers, publishers, licensees and creators to meet. Retailer Day and professional sessions address the business behind fandom, while public panels put some product and franchise programming in front of convention attendees.
That crossover matters to readers because toy announcements increasingly sit alongside comics, games, film and television. Sessions on licensing and adapting stories for television speak to the connections between entertainment properties and consumer products. The program confirms that these topics are on the agenda; it does not establish what commercial deals or specific product launches will result.
ReedPop is also opening selected professional sessions to some general attendees through its Aspiring Professional Program. The move may give fans a route into industry discussions, though access is limited and depends on the participating session and reservation rules.
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A 20th-Year Convention Schedule
NYCC is marking its 20th year in 2026. The Toy Book describes it as a fan-first event that ReedPop is also developing as a place for industry activity, with professional programming extending into the Javits Center’s River Pavilion. The reported schedule spans toys, collectibles, trading cards, games, licensing, retail and entertainment.
The trade publication identifies a broad group of companies expected at the convention, including Hasbro, Bandai Namco, McFarlane Toys, Funko, Kayou and Jazwares. Its report also outlines sessions for different audiences: industry badge holders and press at some professional events, and general attendees at public panels. The listed dates place Retailer Day on Oct. 7 and the main convention on Oct. 8-11.
“NYCC remains a fan-first event, [while] ReedPop continues to build out the convention as a place to do business.”
— The Toy Book, reporting on ReedPop’s schedule
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Reveals and Access Still Pending
The source provides a schedule and descriptions of planned presentations, but it does not confirm the specific products or announcements that companies will make onstage. The stated world-premiere reveals and upcoming product news are program descriptions, not details of what those reveals will contain.
The report also mentions a Spider-Man world-record attempt in its opening summary but gives no information about the record category, attempt rules, participant count or outcome. Those details remain unconfirmed in the material provided. For the Aspiring Professional Program, the report says some sessions will be open to fans through limited reservations in the NYCC app; it does not list all participating sessions or the number of seats.
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Convention Opens October 8
The next scheduled event is Retailer Day on Oct. 7, followed by NYCC’s main convention at the Javits Center from Oct. 8-11. Companies and speakers are expected to deliver the presentations described in the published schedule, but specific reveals and any changes to the program will need confirmation from the event or participants.
Attendees seeking professional sessions should check NYCC’s current schedule and access requirements. According to The Toy Book, qualifying industry professionals and press need eligible badges for ICv2’s ticketed event, while fans may reserve limited places in participating sessions through the NYCC app. The outcome of the Spider-Man record attempt is not reported in the source material.
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Key Questions
When and where is New York Comic Con 2026?
The main convention is scheduled for Oct. 8-11, 2026, at the Javits Center in New York. Retailer Day is scheduled for Oct. 7.
Which toy companies are named in the report?
The Toy Book names Hasbro, Bandai Namco, McFarlane Toys, Funko, Kayou and Jazwares, among other manufacturers, retailers, publishers and entertainment companies.
What product announcements are confirmed?
The report confirms that panels are scheduled to include product announcements or reveals, including at the Tamashii Nations showcase. It does not specify the products that will be announced.
Can general attendees join professional sessions?
ReedPop’s Aspiring Professional Program will open selected sessions to general attendees. The report says fans can reserve a limited number of seats through the NYCC app; participating sessions and availability may vary.
What is known about the Spider-Man world-record attempt?
The source mentions a planned Spider-Man world-record attempt but does not identify the record category, explain how it will be conducted or report an outcome.
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