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Spin Master and Universal are developing a Jurassic World toy collection for children ages 2–5, scheduled to reach major retailers in 2028. The licensing agreement covers worldwide markets except China and Japan; product details and pricing have not been announced.
Spin Master and Universal are developing a new line of Jurassic World toys for children ages 2–5, with a planned launch at major retailers in 2028. The agreement covers markets worldwide except China and Japan, extending the companies’ licensing partnership to the franchise’s preschool audience.
The companies describe the planned collection as a broad range of products intended to encourage young children to explore the dinosaur franchise. Spin Master Toys President Doug Wadleigh said the range would use dinosaur-focused action play, humor and open-ended discovery. Specific products, prices and the date the toys will go on sale have not been disclosed.
The announcement follows the success of Spin Master’s Jurassic World Primal Hatch T. rex, which won the overall Toy of the Year award at the 2026 TOTY Awards, according to The Toy Book’s report. The new preschool collection is a separate planned range; the report does not say that it will include Primal Hatch products or detail how its toys will work.
The license applies to worldwide markets excluding China and Japan. Spin Master and Universal have not named the retailers that will carry the collection. The companies say the range is slated for major retailers in 2028, leaving time for further product and distribution announcements before release.
Jurassic World Reaches Preschoolers
The collection would bring a major entertainment franchise to children ages 2–5, a group whose toys are generally designed around younger play needs. Wadleigh said the products would make dinosaur play expressive and approachable. That is the company’s description of its plans; the announcement does not provide designs, safety details or product testing information to assess the range.
For Spin Master, the project builds on an existing licensed toy relationship with Universal and follows an award for its Jurassic World Primal Hatch T. rex. The 2028 launch also gives retailers a future product line to plan for, although the companies have not shared expected sales, production volumes or a retail schedule beyond the year and major-retailer channel.
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A New Age Group for the License
The new range is the latest addition to Spin Master and Universal’s licensing partnership. The Toy Book lists other brands associated with that relationship, including Gabby’s Dollhouse, How to Train Your Dragon, Wicked: For Good, Super Mario Galaxy and Universal Monsters. The announcement does not describe changes to those existing product lines.
Spin Master’s Primal Hatch T. rex received the overall Toy of the Year award at the 2026 TOTY Awards, according to the source report. The preschool collection is planned for a later release, in 2028, and is aimed at a younger age group. The report gives no indication that the award determined the timing or scope of the new agreement.
““A preschool collection inspired by the iconic Jurassic World franchise opens the door for the youngest fans to experience the wonder of dinosaurs in a way that’s built just for them.””
— Doug Wadleigh, Spin Master’s president of toys
Products and Retail Plans Await
The companies have not released a product list, images, prices, retailer names or exact on-sale dates. It is also unclear how many items the collection will include, whether products will be available across all covered markets at the same time, and whether the planned range will have variations for different age groups within ages 2–5.
The announcement describes the products’ intended play style but does not provide details about materials, safety specifications or how the toys will reflect the Jurassic World films. The reported territory excludes China and Japan; the source gives no explanation for those exclusions.
More Details Before 2028
The collection is slated for major retailers in 2028. Spin Master and Universal may share product details and distribution information closer to launch, but the source report gives no dates for further announcements. Until then, the confirmed information is limited to the target age range, broad product concept, territorial scope and planned launch year.
Key Questions
When will the Jurassic World preschool toys launch?
The collection is planned to reach major retailers in 2028. No exact release date has been announced.
Who is making the collection?
Spin Master and Universal are partnering to develop the new Jurassic World toy line.
What age group is the collection for?
The announced target age range is 2–5 years old.
Where will the toys be sold?
The licensing agreement covers markets worldwide except China and Japan. The companies have not named specific retailers.
What toys will be included?
The companies have described a broad range featuring dinosaur-focused play, humor and discovery, but have not announced specific products or prices.
Source: rss
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