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Mattel has released a $45 Barbie Signature doll based on Serena Williams, recreating the green-and-white outfit she wore at the 2005 Australian Open. The company says the launch includes a Barbie Dream Gap Project donation to Mrs. Rina’s House of Blessings in Martin County, Florida.
Mattel has released a Barbie Signature doll modeled on tennis champion Serena Williams and her outfit at the 2005 Australian Open, where she won her seventh Grand Slam singles title. The $45 collectible is being sold online through major retailers and in stores at Target, while Mattel says the launch also includes a donation to a Florida nonprofit through its Barbie Dream Gap Project.
The doll recreates Williams’ green-and-white court look from the 2005 tournament, including a cutout top, white skirt, sweatband, socks and sneakers. It comes with a racket, ball and display stand, allowing collectors to pose it or display it. Mattel describes the release as celebrating Williams’ achievements as an athlete and her work beyond tennis.
Williams said the doll has personal meaning because she did not see many girls who looked like her represented as people who could pursue any future. “I want every girl who plays with this doll to see possibility — not just in me, but in herself,” she said, according to the company material cited by The Toy Book. She added that girls can “dream big, work hard, change direction, break barriers, and become anything” they choose.
The product is listed at $45 and, according to The Toy Book, is available online at most major retailers and in person at Target. Mattel is also making a Barbie Dream Gap Project donation to Mrs. Rina’s House of Blessings, a nonprofit Williams is connected to, to support programs for children and families in Martin County, Florida. The source material does not state the donation amount.
A Champion’s Story in Doll Form
The release puts a specific moment from Williams’ career into a widely recognized toy line: her 2005 Australian Open victory. That choice connects the doll to a documented sporting achievement rather than presenting it only as a general likeness. For collectors, the outfit and included accessories distinguish this edition; for families, it provides a physical representation of a prominent athlete and entrepreneur.
Mattel frames the doll as part of its Team Barbie role-model lineup, which it says features athletes and other figures meant to encourage confidence and ambition. Williams’ comments explain the representation message behind the collaboration, but they are her perspective, not evidence that the product itself will change outcomes for children. The associated nonprofit donation adds a charitable element, although its scale and expected reach are not specified in the available report.
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From Role Model to Signature Release
This is Williams’ second collaboration with Barbie, according to The Toy Book. Earlier in the year, Barbie introduced a one-of-a-kind Role Model doll of Williams as part of its International Women’s Day campaign. The newly released Signature doll is a separate, commercially available product, with a price and retail availability reported by The Toy Book.
The release is timed around International Day of the Girl, as described in the source report. Its design looks back to the 2005 Australian Open, when Williams won her seventh Grand Slam singles title. Mattel positions the launch as a celebration of her impact both on and off the court, while the doll’s specific clothing references that tournament appearance.
Australian Open Serena Williams Barbie
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Donation and Retail Details
The available report does not give the amount of Mattel’s donation, how the money will be allocated, or how many children and families the supported programs may reach. Mattel’s stated contribution is described as a donation to Mrs. Rina’s House of Blessings for programs in Martin County, Florida, but further terms are not provided.
The report names online availability at major retailers and in-store availability at Target, but does not provide a full retailer list, regional stock information or a shipping schedule. It also does not specify whether the doll will be produced in limited quantities or how long it will remain on sale.
Serena Williams collectible Barbie
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Where Buyers Can Find the Doll
Prospective buyers can check major online retailers and Target stores for the $45 Barbie Signature doll, as reported by The Toy Book. Mattel directs readers to Mattel Creations for further product information. Availability may differ by retailer, and the source report does not give a restock timetable or a final sales window.
Further details about the Dream Gap Project donation, including its value and the programs it will fund, have not been included in the announcement material provided. Mattel or the nonprofit could share additional information separately; no further announcement date is specified.
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Key Questions
What does the Serena Williams Barbie doll look like?
It recreates Williams’ green-and-white outfit from the 2005 Australian Open, with a cutout top, white skirt, sweatband, socks and sneakers. The doll includes a racket, ball and display stand.
How much does the doll cost?
The reported retail price is $45. The Toy Book says it is available online through major retailers and in stores at Target.
What is the doll’s connection to the Australian Open?
The outfit references the 2005 Australian Open, where Williams won her seventh Grand Slam singles title.
Which nonprofit will receive support from the launch?
Mattel says the Barbie Dream Gap Project will make a donation to Mrs. Rina’s House of Blessings to support programs for children and families in Martin County, Florida. The donation amount has not been reported.
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