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Funrise is developing a Bluey remote-control vehicle collection under a licensing partnership with BBC Studios. The toys are scheduled to reach retail in the second half of 2027 across several markets, but product designs, prices and exact availability have not been announced.
Funrise and BBC Studios are developing a line of Bluey remote-control vehicles scheduled to launch at retail in the second half of 2027, extending the animated series’ licensed toys into the R/C category. The collection is aimed at children ages 2 to 6, with sales planned across the United States, Canada, Australia, New Zealand, Asia and Latin America.
The planned range will be produced through a licensing partnership between toy company Funrise and BBC Studios, which represents the Bluey brand. Funrise says the vehicles are designed to support interactive play for children and families. The companies have not yet released product images, vehicle types, features or prices.
Funrise Vice President of Global Brand Marketing Shipra Larson said the line is intended to bring moments from the show into play. The company said the toys will be offered through mass, club and specialty retailers, as well as other channels, in the named markets. The announcement does not specify individual retailers or a precise on-sale date.
Retail buyers received an early look at the range during Fall Previews at Funrise’s Los Angeles showroom, according to the report in The Toy Book. Funrise plans to show the collection again at Spielwarenmesse, Feb. 2–6, 2027, in Nuremberg, Germany. The company said further product information and consumer availability will be announced closer to launch.
Bluey Expands Into Remote-Control Play
The deal gives Funrise a new format for its Bluey toy portfolio, moving the brand into remote-control vehicles rather than relying only on other licensed toy categories. For families, the announced age range and emphasis on shared play indicate that the line is being positioned for young children, with parents and older siblings also invited to take part.
The planned distribution across North America, Oceania, Asia and Latin America gives the launch a broad intended reach. However, the announcement describes plans, not confirmed store listings or consumer demand. The practical appeal and accessibility of the products will depend on details still to come, including how the controls work, vehicle designs, pricing and local availability.
For Funrise, the range adds to an existing R/C portfolio that the company says includes products inspired by SpongeBob SquarePants and Teenage Mutant Ninja Turtles. The Bluey partnership applies that experience to a property whose announced target audience is younger, though the companies have not shared specific design or safety information for the vehicles.
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Funrise’s Licensing and Trade-Show Plans
Bluey is the animated series at the center of the new licensed collection. In the announcement, Funrise describes the partnership as an expansion of its existing Bluey toy portfolio; the source does not provide a full list of the company’s current products for the brand or details about the terms of the licensing agreement.
The R/C collection was first shown privately to retail buyers at Funrise’s Los Angeles showroom during Fall Previews. Its next scheduled public-facing industry presentation is at Spielwarenmesse in Nuremberg. Funrise says it will exhibit at the show from Feb. 2 to 6, 2027, at Hall H, Stand P29, and that this will be its 30th year exhibiting there. The trade-show appearance is a planned presentation, separate from the later retail launch.
The company’s stated second-half 2027 timing places consumer sales after the planned Spielwarenmesse showing. No exact release month or ordering schedule has been provided.
““Bluey has a special way of turning everyday family moments into imaginative adventures.””
— Shipra Larson, Funrise vice president of global brand marketing
Product Features and Prices Still Pending
The announcement does not identify which Bluey characters or vehicles will appear in the range, how many products are planned, or whether the toys will include particular sounds, movement modes or other features. Prices, exact retail dates and named retailers also remain unannounced. The broad list of markets does not specify which products will be sold in each territory or whether launch dates will differ by country.
It is also unclear whether the planned second-half 2027 timing applies uniformly across all listed markets. The source describes the launch as scheduled, but does not report finalized consumer availability or explain whether the vehicles shown to buyers are final production designs. Further details are expected closer to launch.
More Details Expected Before Launch
Funrise plans to present the collection at Spielwarenmesse in February 2027, giving retail buyers and industry visitors another opportunity to see the range. The company has said additional product details and information on consumer availability will come closer to the retail launch.
The next developments to watch are the product lineup, pricing, retailer announcements and market-specific release dates. Until those are shared, the confirmed plan is a Bluey R/C collection from Funrise and BBC Studios, with retail launch targeted for the second half of 2027.
Key Questions
When will the Bluey R/C vehicles be available?
Funrise has scheduled the collection to launch at retail in the second half of 2027. An exact date has not been announced.
What ages are the toys designed for?
The announced target age range is 2 to 6 years old. Funrise says parents and older siblings may also join in play.
Where is the Bluey vehicle line expected to be sold?
Funrise lists the United States, Canada, Australia, New Zealand, Asia and Latin America, with distribution planned through mass, club, specialty and other retail channels. Specific stores and country-level availability are not yet known.
What vehicles and features are included?
The announcement does not provide product designs, vehicle types, features or prices. Funrise says more information will be shared closer to launch.
When can retailers see the collection?
Retail buyers have already received an early preview at Funrise’s Los Angeles showroom. The company plans to show the range again at Spielwarenmesse, Feb. 2–6, 2027, in Nuremberg.
Source: toybook.com
