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Mattel plans to launch its Brick Shop Hot Wheels Racer Series in January, with six 1:64-scale vehicle builds available at a suggested retail price of $4.99 each. Buyers will discover which model they have after opening the package; Mattel says the line is expected to reach 20 builds by the end of next year.
Mattel plans to launch its Brick Shop Hot Wheels Racer Series in January, selling six buildable, 1:64-scale vehicles in surprise packages for a suggested $4.99 each. The line combines Hot Wheels car designs with construction bricks and is aimed at children ages six and up, according to information from Mattel cited by The Toy Insider.
The six models named for the first series are the ’24 Camaro ZL1, ’18 Audi TT RS, Maserati MCPura, ’91 Acura NSX, ’99 Honda S2000 and Hot Wheels Bone Shaker. Buyers will not know which car is inside until they open the package, making the model a surprise as well as a build. Mattel’s description says each vehicle uses 27 to 29 pieces.
The cars are designed to be built and displayed, or used on a track. Mattel says each has a metal base plate, rubber-like tires and functional wheels. The company describes the bricks as resin construction pieces that click together, with instructions intended to make assembly accessible to young builders. The source does not provide build times or further technical specifications.
Mattel says it expects the product line to include 20 Hot Wheels builds by the end of next year. The announcement does not identify all planned models or provide details about how and where the first six will be sold. The launch timing and expansion plans are reported from Mattel’s product information through The Toy Insider, rather than independently verified sales data.
A Small-Scale Build for Hot Wheels Fans
The series brings together two established toy formats: Hot Wheels cars and hands-on construction. Its low suggested price and short piece count position the first models as a relatively small build, potentially appealing to families looking for an inexpensive activity or collectors interested in miniature versions of familiar cars. Those are product-positioning implications, not evidence of sales or customer demand.
The surprise packaging is also a meaningful part of the offer. It means shoppers choose the series rather than a specific model, which may add anticipation but leaves collectors unable to select a particular car based on the information provided. The planned increase to 20 builds could broaden the range, though Mattel has not announced the timing or identities of later models.
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Mattel Combines Cars and Bricks
The announcement presents Brick Shop as a Mattel brand pairing construction with its vehicle properties. In this release, the focus is on Hot Wheels designs reproduced as compact builds rather than standard ready-to-race die-cast cars. The stated scale is 1:64, and Mattel says the finished vehicles have working wheels and can be displayed or taken to a track.
The first wave is limited, according to the source, to six named models, each packaged so its identity is unknown before opening. Mattel’s stated goal of 20 builds by the end of next year indicates an intended expansion beyond that initial selection. The source does not give a full release calendar, retailer list or information about whether later cars will use the same piece count and price.
““Unbox, build, race, and display these classic Hot Wheels vehicles.””
— Mattel, in product information cited by The Toy Insider
Release Details Still Unspecified
The source gives a January launch window but does not specify the calendar year, exact on-sale date, or whether availability will be limited to particular markets or retailers. It also does not say whether the $4.99 suggested retail price will apply across all sellers or regions.
Mattel has named six first-wave vehicles and said the line is expected to reach 20 builds by the end of next year, but it has not listed the additional models or a schedule for their release. Further details about packaging, compatibility with other building systems, and the cars’ performance on tracks are also not provided.
Watch for Retail and Model Updates
The next expected step is the series’ January launch. Shoppers will need retailer listings or further information from Mattel to confirm the release date, local availability and final prices. Mattel directs readers to mattelbrickshop.com for more information about the brand.
Later announcements may clarify which models will join the six-car opening selection and how the company plans to reach its stated target of 20 builds by the end of next year. Until those details are released, the announced lineup and expansion timeline remain the available description of the rollout.
Key Questions
What cars are included in the first Brick Shop Hot Wheels series?
The announced models are the ’24 Camaro ZL1, ’18 Audi TT RS, Maserati MCPura, ’91 Acura NSX, ’99 Honda S2000 and Hot Wheels Bone Shaker.
How much does each build cost?
Mattel lists a suggested retail price of $4.99 per package. The source does not specify regional pricing or individual retailer prices.
Can shoppers choose which car they buy?
No. Mattel says the model is a surprise until the package is opened, so shoppers cannot identify the car inside beforehand based on the announcement.
How many pieces are in each car build?
Mattel says each first-series vehicle has between 27 and 29 pieces. The models are intended for children ages six and up.
When does the series launch?
The reported launch window is January, but the source does not specify a year or exact release date. Mattel says it expects the series to grow to 20 builds by the end of the following year.
Source: thetoyinsider.com
